Showcasing the work of nearly 200 artists on the web and in social media
When Arts Canterbury reached out to me about re-designing their website, their existing website was outdated, inadequate for their needs and offered little online presence. I was contracted to remodel the website and refresh the organisation’s branding.
I started out as I usually do, by researching the websites of similar organisations for ideas on what did and did not work. My research was disheartening. For a discipline that relies on visual representation, few artist organisations present themselves well online. The work for Arts Canterbury would need to be undertaken from scratch.
We chose a simple design on a WordPress CMS that would showcase the artists’ work with little interference from other elements. Clean white backgrounds and simple sans-serif text keep the image-heavy site light and airy. Multiple portfolios and galleries highlight the work of nearly 200 artists. Attention was paid to SEO to increase the site’s visibility, and each page, from exhibitions to artist galleries, is easily sharable on social media. The design works equally well on mobile as it does on a desktop computer.
A new Facebook and Instagram presence was launched to augment the new website, allowing Arts Canterbury to reach a wider audience. The success of the re-branding and raised profile can be measured by a 20% membership increase in the three months following the new website launch.