Manageable DIY Websites
I have been designing websites for years. While I have the certificates and am fluent in HTML, most of my knowledge comes from the trenches of working in business and building websites from the inside. I am appalled at how often I see small businesses who have been sold websites that they can’t afford, don’t understand and can’t manage on their own. How can you manage your business if you can’t manage your website? I don’t work that way. I prefer to build websites on friendly platforms that normal people can understand, like WordPress, Wix, Squarespace and Adobe Portfolio. I will not only build you a professional website, I’ll show you how to drive it so you don’t need to go running to a web designer every time you need to post an update.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the playbook that allows some websites to sit at the top of the Google search listings, while others are hidden on page 7. There are many simple ways in which you can make your website more attractive to search engines. I won’t promise you page one because that’s mostly up to you, but I can help you to move far up in the ranks against your competitors.
Social Media Marketing
Is your Facebook page getting enough attention? Should you even be on social media? With Facebook and Instagram’s algorithms increasingly favouring personal rather than business interests, is it even possible to get your business noticed? There is no standard answer to these questions. I will work with you to develop a social media strategy that fits your business, your budget and your lifestyle while making the most of organic reach and targeted advertising.